Convincing Political Stakeholders

The president of Germany's most distinguished university, Prof. Hofmann (TUM), recommends buying the second edition of "Convincing Political Stakeholders": "Based on competencies and international experience obtained over a number of decades in politics, business and academia, Prof. Klemens Joos and his co-authors impressively show in this book how successful lobbyists in complex decision-making systems - companies in the multi-level system of the European Union, for instance - have to structure their negotiating strategy and procedural organisation. In doing so, the authors add flexibility to the previous concepts of rigid sociological, political science and economic functional mechanisms of lobbying work and skilfully combine theoretical and methodological bases with specific orientation aids for business practice."Prof. Friedl, Dean of Germany's most distinguished university, recommends buying the second edition of "Convincing Political Stakeholders": "Klemens Joos succeeds once again in treading new ground with this second edition of his book. He tangibly packs the important distinction between content competence and process competence, without which successful interest representation is not possible, into a formula that reduces the complex task of interest representation to its core and the central relationships."